From British Airways’ signature cabin scent to theme parks’ “Smellitizers,” brands are bottling emotion to sway decisions. Here’s how scent marketing taps memory, elevates experiences, and gets customers to stay longer, spend more, and come back for another sniff. Plus, practical ways small businesses can make it work on a budget.

At the moment, it seems that everyone is a founder, building their founder-led brand.

Surrounded by digital noise and constant personal broadcasting, we seem to have forgotten a fundamental truth: attention is earned, not owed.

What can modern brands learn from a mythical creature that's maintained relevance for over 1,500 years? Plenty, it turns out.
No marketing department, no focus groups, just the perfect conditions for human psychology to create the world's longest-running marketing campaign.

We're celebrating our first amazing year of creativity and success.

But since we can’t stuff cake in the mail, we're serving you something way sweeter: our Ultimate Guide to Brand Psychology.

Get your pans ready, it’s time to lightly fry the books*. Investing in your business before EOFY is like pulling off a heist, except everything's legal and the only thing you're stealing is your accountant's heart. Plus, you get a shiny new brand or killer copy out of it. Win-win!

You heard me. AI copywriting is killing your brand.

We’re investigating its murder.

A holiday gift guide of our client creations and few other approved pieces!

Our brains process and store information in predictable ways. Four to be exact…

By leveraging how our brains naturally work, you can create more impactful, memorable campaigns that truly stick with your audience.

This blog post will save you from the trap of the cringey Canva template logo that screams ‘unprofessional’.

A brief summary of how we got our name, the meaning behind it and the case for contextual based segmentation and purpose branding.

In this edition of the Milkshake blog, I encourage my readers to eat cake for educational purposes.

Chef’s Table approached Milkshake looking for a new brand identity that better communicated their ethos and offering. Here’s what we cooked up.

The Von Restorff Effect is a seemingly simple concept that is wildly under-utilised. Learn the psychological reason why going against the grain with your branding or product can embed your brand in your audience’s mind.

Good ol’ lesson in supply and demand or masters of exclusivity strategy? Whatever your take, here’s how Hermès became French for ‘luxury’.

Musings about a decor crab and reconciling being a marketer in a consumerist world.

A new rebrand has killed the iconic Captain, so I performed a post-mortem.

Supermarket chain ALDI is currently giving a masterclass in how to leverage distinctive brand assets beyond your category to create a high impact campaign. How? The answer is pretty simple, but they’re calling it ALDImania…

Oh hey, nice to meet you! We’re Milkshake. A creative agency with a bit more flavour and a lot less ego than others on the block.