Ralph Lauren, not content with just clothing your body, now wants to fill it from the inside out.

We visited Ralph's Coffee in New York to dissect the psychological sleight-of-hand that transforms an ordinary café into Ralph Lauren's most potent brand evangelism tool.

Remember when brands had personality? When McDonald's was a riot of primary colours, and luxury logos looked like they'd been hand-carved by artisans who actually cared? Well, those days are long gone. Welcome to the age of blanding. A time where everyone is opting for the same sleek, safe, sans-serif sameness. But when everyone looks identical, no one stands out. And in a world where distinctiveness drives recall, that's a branding crisis. The good news? The pendulum is swinging back.

There’s an actual science behind your weakness for free cheese samples. Estée Lauder proved that giving away your product might just be the smartest business move you'll ever make. This time-tested strategy can be used by businesses of all sizes and industries to turn curious browsers into loyal customers. Spoiler alert: it's not just about the freebies.

From British Airways’ signature cabin scent to theme parks’ “Smellitizers,” brands are bottling emotion to sway decisions. Here’s how scent marketing taps memory, elevates experiences, and gets customers to stay longer, spend more, and come back for another sniff. Plus, practical ways small businesses can make it work on a budget.

What can modern brands learn from a mythical creature that's maintained relevance for over 1,500 years? Plenty, it turns out.
No marketing department, no focus groups, just the perfect conditions for human psychology to create the world's longest-running marketing campaign.

We're celebrating our first amazing year of creativity and success.

But since we can’t stuff cake in the mail, we're serving you something way sweeter: our Ultimate Guide to Brand Psychology.

You heard me. AI copywriting is killing your brand.

We’re investigating its murder.

Our brains process and store information in predictable ways. Four to be exact…

By leveraging how our brains naturally work, you can create more impactful, memorable campaigns that truly stick with your audience.

A brief summary of how we got our name, the meaning behind it and the case for contextual based segmentation and purpose branding.

In this edition of the Milkshake blog, I encourage my readers to eat cake for educational purposes.

The Von Restorff Effect is a seemingly simple concept that is wildly under-utilised. Learn the psychological reason why going against the grain with your branding or product can embed your brand in your audience’s mind.

Good ol’ lesson in supply and demand or masters of exclusivity strategy? Whatever your take, here’s how Hermès became French for ‘luxury’.