Want to become your designer’s best and favourite client? You’re in the right place!

Great design isn’t luck. It’s a duet: your insider intel plus your designer’s craft. But fuzzy, vibes‑only feedback turns that duet into karaoke. Yuck.

This guide serves up 10 tips for giving feedback that’s clear, specific, and in service of outcomes, so your project moves faster, looks better, and doesn’t detour into “make it pop” territory.

Remember when brands had personality? When McDonald's was a riot of primary colours, and luxury logos looked like they'd been hand-carved by artisans who actually cared? Well, those days are long gone. Welcome to the age of blanding. A time where everyone is opting for the same sleek, safe, sans-serif sameness. But when everyone looks identical, no one stands out. And in a world where distinctiveness drives recall, that's a branding crisis. The good news? The pendulum is swinging back.

A new rebrand has killed the iconic Captain, so I performed a post-mortem.