Studio Graze
Brand Identity Design | Squarespace Web Design
Nº1. PROJECT DETAILS
Year: 2025
Client: Studio Graze
Services: Brand Identity Design | Squarespace Web Design
Website: studiograze.com.au
Challenge
Studio Graze is a creative catering business that offers artisanal, gourmet, and luxurious grazing tables, finger foods and desserts. Any branding needed to reflect this purpose, and truly encompass what it means to be an ‘epicurean’. As a business in its infancy, it also required a certain amount of flexibility to allow for future brand extensions and offerings.
Perspective
Develop a complete brand identity from the ground up, including all brand visuals, illustrations, and guidelines, that was ready to launch and resonate with a high-end audience. Every detail needed to feel premium, polished, and immediately market-ready, appealing directly to discerning clientele while laying the foundation for future offerings.
Solution
The Studio Graze founder, Pheonna, wanted her brand to feel like a reflection of that effortlessly sophisticated host who creates stunning gatherings with apparent ease. The kind of person whose elegance seems natural and unforced, yet everything they touch turns to magic.
Milkshake was given total creative freedom to build something from scratch, as long as it reflected her commitment to quality, elegance, and artisanal flair. Through a deep dive into the vision and inspirations, we developed a cohesive visual story that would anchor every visual and strategic decision moving forward.
We blended classic design elements, like timeless serif typography and refined layouts, to appeal to the middle- to upper-class audience, while incorporating playful, personal touches like a script accent font and hand-drawn illustrations to reflect the brand’s personality.
The end result was a brand identity that felt effortlessly elegant and adaptable: equally at home representing a premium catering service, a boutique wine bar, or even a heritage fashion brand. The colour palette was drawn directly from the natural tones found on their signature grazing tables, grounding the brand in authenticity and sensory appeal.
We also created an SEO optimised Squarespace website that showcases the brand's visual identity and highlights Studio Graze's stunning offerings. The site features an elegant home page that immediately communicates the premium experience, a comprehensive services overview, and a sample menu page to entice potential clients.
To maximise search visibility and user experience, we structured the site with dedicated service expansion pages for each offering: dessert towers, grazing tables, corporate catering, and event/wedding services. This strategic architecture not only enhances SEO performance but also creates a clear customer journey that guides visitors through Studio Graze's complete range of epicurean experiences.
Impact
The new Studio Graze identity confidently reflects the founder's values: luxurious yet accessible catering in intimate settings.
Visual elements reinforce this ethos and resonate with the target audience. This cohesive, purpose-driven brand identity provides a strong foundation for future growth.
Our SEO-optimised Squarespace website extends this identity through elegant design and strategic architecture. Dedicated service pages enhance visibility while guiding clients through Studio Graze's epicurean offerings.
With this comprehensive branding and digital presence, Pheonna can confidently reach her ideal clients across all channels.
You can view the custom Squarespace website here:
https://www.studiograze.com.au
Iced & Shaken Social Primary Logo
Iced & Shaken Tertiary Logo
Iced & Shaken Custom Illustration Suite
Nº2. CREDITS
Collaborators
Graphic Design: Hannah Nolloth
Contributions
Creative Direction: Milkshake Creative
Website Design: Milkshake Creative
Nº3. ABOUT
Studio Graze is a creative catering business that crafts artisanal, gourmet grazing tables, finger foods, and desserts for discerning clients. They know that great food sets the mood, and with 17 years in the hospitality game (think weddings, big life celebrations, and those cozy gatherings at home), the Studio Graze team know how to create the kind of vibe people remember.
Founded by Pheonna, a lifelong epicurean, the brand embodies approachable luxury with an effortlessly sophisticated feel.
They specialise in down-home favourites with a refined twist — food that’s comforting, elevated, and genuinely delicious. The kind your guests will actually eat (and rave about), while you look like you’ve totally got it together.