Blog
A cosy little spot where we serve freshly made brand strategy insights, musings and other ideas worth flipping.
Zigging When Others Are Zagging: The Von Restorff Effect
The Von Restorff Effect is a seemingly simple concept that is wildly under-utilised. Learn the psychological reason why going against the grain with your branding or product can embed your brand in your audience’s mind.
Have You Heard of The Hermès Game?
Good ol’ lesson in supply and demand or masters of exclusivity strategy? Whatever your take, here’s how Hermès became French for ‘luxury’.
The Dichotomy of Being a Marketer with Minimalist Values
Musings about a decor crab and reconciling being a marketer in a consumerist world.
Captain to First Mate- The Awful Rebrand We Need To Talk About
A new rebrand has killed the iconic Captain, so I performed a post-mortem.
The Branding Genius of ALDI’s Streetwear Collection
Supermarket chain ALDI is currently giving a masterclass in how to leverage distinctive brand assets beyond your category to create a high impact campaign. How? The answer is pretty simple, but they’re calling it ALDImania…
Introducing Milkshake
Oh hey, nice to meet you! We’re Milkshake. A creative agency with a bit more flavour and a lot less ego than others on the block.