Sage Sales Training
Brand Strategy | Brand Identity Design | Website Design
Nº1. PROJECT DETAILS
Year: 2024
Client: Sage Sales Training
Services: Brand Strategy | Brand Identity Design | Website Design
Challenge
Keely Roff, an experienced training facilitator with a passion for authentic sales education, approached Milkshake Creative to help launch her new brand: Sage Sales Training. In a market dominated by aggressive "Wolf of Wall Street" approaches or dry corporate programs, Keely envisioned a different path: balanced, practical training that produces well-rounded sales professionals.
Perspective
Create a brand that embodies wisdom, authenticity, and proven methodologies, positioning Sage Sales Training as a nurturing alternative in the sales education landscape.
Solution
We developed a comprehensive foundation for Sage Sales Training, starting with brand strategy that centered around the metaphor of a wise, established tree - rooted in reality and standing strong with time-tested knowledge. The brand identity was crafted to give stationery the feel of a gift rather than a textbook, moving away from the typical aggressive looking block typography and corporate aesthetics common in the industry. We completed the launch phase with a Squarespace website that reflects this unique positioning and welcomes students into a more balanced approach to sales training.
Impact
The new brand has successfully differentiated Sage Sales Training in the market, establishing a unique position between aggressive sales programs and corporate training solutions. The nurturing, wisdom-focused approach has resonated strongly with the target audience, setting a strong foundation for Keely to build her training business.
Nº2. CREDITS
Collaborators
Website Design: Silo Studio
Graphic Design: Silo Studio
Contributions
Creative Direction: Milkshake Creative
Brand Strategy: Milkshake Creative
Nº3. ABOUT
Sage Sales Training is a fresh, grounded approach to sales education founded by Keely Roff. Unlike traditional programs that favour aggressive tactics or corporate monotony, Sage Sales Training cultivates well-rounded sales professionals through balanced, practical methods.
The Sage philosophy is rooted in wisdom, authenticity and the belief that effective selling comes from genuine connections and ethical practices. Drawing inspiration from nature's resilience and growth, Sage nurtures sales talent with time-tested knowledge and innovative techniques.
Whether you're new to sales or looking to refine your approach, Sage Sales Training offers a nurturing environment where professionals can develop skills that feel genuine to them. Explore Sage and discover a more balanced, sustainable path to sales success.