Financery
Website Design | Creative Production
Nº1. PROJECT DETAILS
Year: 2025
Client: Financery
Services: Custom Squarespace Website Design, Creative Production
Challenge
Athba built Financery with a clear perspective on what approachable and modern financial advice should feel like to the everyday Australian. After over a decade working in finance, she’d seen how disconnected many firms had become from the people they were meant to help. Confusing business jargon, cold and clinical corporate branding, and generic lead generation tactics had become the norm, and it was creating an uncomfortable experience for both advisors and clients in an already complicated industry.
While Financery already had a strong reputation and a growing audience, the business itself had outgrown its digital presence. The website no longer reflected the calibre of the service Athba was delivering, and the messaging lacked the clarity and personality that made her stand out in consultations and content. At the same time, she was relying heavily on an external lead generation agency that charged per lead, often delivering poor-quality enquiries that weren’t aligned with her ideal clients. Athba wanted more control over Financery’s presence online, how leads were generated, and how potential clients experienced the brand from the very first interaction.
Perspective
Create a clean, credible digital presence that gives Financery room to show some personality, challenges the category’s typically corporate feel, and helps people understand the broader possibilities of finance. Support it with strategic content and practical Meta ads training so Athba can attract stronger-fit leads and confidently manage the marketing ecosystem in-house.
Solution
We redesigned the website to balance professional clarity with warmth and personality. The visual direction feels credible and polished while avoiding the cold, predictable aesthetic common across finance brokerages.
We reworked the visual hierarchy, page layouts and service pathways to make the site easier to navigate and broaden people’s understanding of what Financery could help them fund. The experience moves beyond the category’s usual focus on cars and trades equipment, showing that finance can support a much wider range of personal and business goals.
Client testimonials were placed throughout the site to build trust at key decision points, supported by embedded video content that lets visitors hear directly from Athba and her clients. Together, these elements make the experience more personal and give potential clients a stronger sense of who they will be working with before they book a call.
Alongside the website redesign, we scripted, planned, filmed and edited a bank of video content for organic and paid campaigns. We also set up Financery’s Meta ads structure and trained Athba to manage and optimise campaigns internally, giving her greater control over targeting, spend and lead quality.
Impact
Since launching the new site and ad strategy, Financery has seen a sharp increase in both enquiry volume and lead quality. Athba now attracts enquiries directly through her own marketing ecosystem, giving her greater control over growth, client fit and ad spend. The leads coming through are more aligned, more engaged and converting at a stronger rate, creating a steadier pipeline of ideal clients.
The website also presents finance as a broader and more human service. Testimonials and video content build trust throughout the journey, while the design helps visitors understand the range of possibilities Financery can fund. The full experience feels clean and credible from the first ad click-through to the first consultation.
Nº2. ABOUT
Financery is a brokerage dedicated to making asset finance clear, human, and easy to act on. They cut through the jargon and walk you through your options so you can fund what you need with confidence, not confusion. With straightforward advice and a modern approach, Financery helps Australians secure the right finance solution, without the corporate runaround.
Milkshake Creative Agency was engaged to design a fresh custom Squarespace website and to produce Meta ad creative.